The GCC Brandmark

The GCC Brandmark is a guarantor of sustainable excellence

The GCC Brandmark has become one of the most sought after validations for global sustainability. The GCC Brandmark is awarded to individual products and collections, once they have been validated against social, ethical and environmental criteria, or minimum requirements, based on the ten GCC principles for sustainable excellence. Read the 10 principles here.


At Eco-Age, we work with business partners who are committed to making a positive difference to society through their business models, who meet basic standards of business ethics and responsibility and who are not implicated in unacceptable corporate behaviour.

We award individual pieces or collections the GCC Brandmark, once they’ve been validated to have met the relevant GCC principles and criteria. This may involve validating a client’s existing supply chain against GCC criteria or developing a new, sustainable supply chain that meets GCC requirements, or a combination.

The GCC Brandmark isn’t a certification and doesn’t replace third party certifications, but rather recognises best practice. Through the GCC, Eco-Age promotes continual improvement in sustainability performance and of the GCC criteria. The criteria are reviewed and updated as appropriate to share the lessons learned from previous projects. The criteria take into account best available practice, innovative solutions and appropriate certification standards that are relevant to that piece or project.

Where appropriate, Eco-Age works in partnership with appropriate NGOs, academic institutions and other relevant bodies or experts to ensure the GCC validation is robust and bespoke to the specific project.

Eco-Age also recognises pioneering brands for their leadership and innovation. Eco-Age therefore awards, at our discretion, the GCC Brandmark to pieces and collections by brands we consider can influence consumer and industry behaviour for the benefit of society and the environment.